79% of people are more likely to purchase an item after seeing it promoted on a brand’s social media page. Additionally, 78% of customers believe that brands should be interacting with them on social media. The growing importance of social media for digital marketing makes it essential for businesses to stay up-to-date with the latest social media trends and best practices. From engaging visuals to creative content, businesses must get creative and strategic to stand out from the competition. Using social media is an opportunity to increase brand awareness, build relationships, and ultimately convert leads into customers. Whether you’re engaging with your audience on Facebook, Instagram, Twitter, or any other platform, it’s important to create unique content that resonates with your target audience.