Influencer marketing is one of the fastest-growing and most effective forms of digital marketing today. It involves leveraging the influence of well-known ‘influencers’ – people whose opinions and recommendations hold weight among their followers – to drive engagement, reach, and conversions. 84% of marketers find influencer marketing effective in achieving goals such as increased brand awareness, web traffic, and lead generation. 43% of Millennials say they’re more likely to purchase a product if they hear about it from an influencer. The need for influencers to be a part of your marketing strategy was never more. The average return-on-investment for successful influencer campaigns is $6.50 for every dollar spent. These are the results are marketing agency can produce for you.