One of the major benefits of affiliate marketing is the ability to tap into a network of existing customers and reach new ones. By working with affiliate partners, you can access their customer base and promote your products or services to a highly targeted audience. Additionally, affiliate marketing allows you to track and measure the performance of your marketing campaigns, allowing you to optimize your strategy for maximum return on investment. 83% of brands utilize affiliate marketing as a key part of their overall marketing strategy, and that almost half of affiliate marketer’s revenue from their business is generated through affiliate marketing.