ASO is a continuous process that involves researching and identifying the most relevant keywords for your app, optimizing your app’s metadata, and monitoring your app’s performance. By understanding the keywords that users are searching for, you can ensure that your app is appearing in the top search results for those terms. It’s important to monitor your app’s performance, track your app’s ranking, and identify any potential issues that could be hindering your app’s visibility on the app stores. Regularly updating your app and providing updates to your users will also improve the visibility of your app and can boost your app downloads by up to 15% on average.