75% of TikTok users are between the ages of 16-24, making it the perfect platform for reaching young people. The female audience outnumbers males by over 40%. Here’s another amazing statistic. Over 35% of TikTok users follow brands and interact with brand content daily. With the right content distribution strategies, you can build a strong following on TikTok. By creating content that is creative, engaging, and relevant to your audience, you can maximize your visibility and engagement. Unlike traditional platforms, the visual nature of TikTok allows you to be more creative with your marketing efforts. You can create fun and interesting videos, GIFs, or photographic slideshows with engaging soundtracks to capture user attention.